Doppelganger’s definition is “an apparition or double of a living person.”

I stumbled upon this in the news. And while finding someone who looks like you is not necessarily changing the world for good, it is a fascinating project because we all know that someone who looks like us with a completely different set of genes is out there. It’s a great way to garner interest on the internet and people are always game to help others out for a fun cause. If you have a business or blog, how can you use something like this to your advantage?

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